Enhance Program Outreach to Deliver a Clear and Accurate Image of Our Program to the Public

TACTICS

2020 - Implement clear messaging of the child support program geared toward the public - COMPLETED

Implement, improve and incorporate clear messaging of the child support program geared toward the public

Business Problem/Opportunity:

  • Improve child support program and communication using Behavioral Economic principals and research
  • Implement projects that will make processes easier and more efficient

Current Status: 100% completed

Business Outcomes:

  • Using Behavioral Economic principals, California Child Support Services creates new structure within child support program and partners with local child support agencies
  • Provide behavioral insights to address issues related to the operations (marketing, communication, service delivery, etc.) and policies of the child support program

Critical Success Factors:

  • Broad knowledge and understanding of Behavioral Economics to create an efficacious structure in the child support program
  • Ability to use Behavioral Economics when addressing issues and communicating changes in program